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Take Advantage of Brand Preferences

By Lynn Marcinkowski Woolf posted on April 20, 2015 | Posted in Dealership Marketing

More than half of the customers who enter a rural lifestyle dealership have a brand in mind most of the time or almost always. This gives salespeople a head start in making the sale. They can start talking needs and solutions with customers, knowing they already may be sold on the manufacturer.

Notable and Quotable: Adding Products Too Fast

July 28, 2014 | Posted in Best Practices

Read more of Steven DeRycke's response as well as other dealer responses to the question, "What factors do you take into considerations when deciding to add a new product or brand to your mix?" Their answers are featured in Rural Lifestyle Dealer's spring 2014 issue.

Industry Q&A: Adding a New Product or Brand to Your Mix

April 17, 2014 | Posted in Dealership Marketing

What factors do you take into consideration when deciding to add a new product or brand to your mix?

Rural Lifestyle Dealer Releases New Dealership of the Year Digital Compilation

June 28, 2013 | Posted in Dealer News

Each year, Rural Lifestyle Dealer recognizes a dealership that sets a standard of excellence that all dealers should strive for. This elite group of dealers represent their brands well, deliver outstanding customer experiences, develop a loyal employee team, and make a difference in their communities.

Mahindra USA Recognized for Outstanding TV Commercial

June 26, 2013 | Posted in Product Innovations

Mahindra USA, the number one selling tractor in the world based on volume, was recognized with a platinum Remi Award at the 46th Annual WorldFest in Houston, Texas, for one of its Customers? series television commercials, Janeths Testimonial, featuring Mahindra owner Janeth Tomlin. The commercial was created by award-winning advertising agency, Richards/Carlberg, and produced by Locke Bryan Productions, both based in Houston. WorldFest is one of the most established international film and video festivals in the world.

Husqvarna Announces Discontinuation of Yazoo Kees Brand

September 19, 2011 | Posted in Manufacturer News

Source: PRNewswire

Husqvarna Professional Products Inc ("Husqvarna") announces the intent to discontinue manufacturing and selling products under the Yazoo|Kees brand name by year end. Read more: http://www.sacbee.com/2011/09/19/3921919/husqvarna-announces-discontinuation.html#ixzz1YQX6iHJC

H.G. Violet Implement Recognized for 50 Years with Cub Cadet

November 5, 2010 | Posted in Best Practices

Source: The Delphos Herald

Cub Cadet celebrated 50 years of success at their National Dealer Meeting in Orlando, Florida recently, and the celebration included special recognition of those dealers that have carried Cub Cadet equipment since the day the first tractor hit the market in 1961.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.