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[Podcast] Hear How Parish Tractor Sells through Facebook

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Lee Parish, owner of Parish Tractor, who shares how he is building his dealership’s reputation and sales through Facebook.

October 16, 2018 | Posted in Best Practices

Big Picture

Trend to Watch: Blockchain

By Rural Lifestyle Dealer Staff posted on October 13, 2017 | Posted in Rural Lifestyle Market

Source: Inc.com

Although Blockchain's impact is more apparent on such industries as financing and healthcare, such a technology will surely touch manufacturing and consumer purchases at some point.

Marketing Matters: Could I Have Your Number?

Your system for collecting customer data is more valuable when you leverage that data to connect with your customer.

By Kelsey McCracken posted on July 29, 2014 | Posted in Dealership Marketing

Your system for collecting customer data is more valuable when you leverage that data to connect with your customer.

Dealership of the the Year: S&H Farm Supply

Supporting the Commercial Cutter

By Chad Elmore posted on October 18, 2011 | Posted in Best Practices

Thanks in part to the number of large corporations based in Springfield, Mo., the region is a strong market for the commercial cutting business. Attracting that segment of equipment buyers has been an important part of S&H Farm Supply's sales at its Rogersville location, located 10 miles east of Missouri's third largest city.

Do You Know Your Customers?

By Lynn Marcinkowski Woolf posted on February 9, 2011 | Posted in Dealership Marketing

Communication from your dealership is just static if you're not sharing information your customers need. Knowing what they need starts with knowing who they are. The tool to get you there: A current, comprehensive customer database.

Must Read Free Eguides

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.