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The UTV Buying Experience: Which Dealerships Do It Better & Why

BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third in the 2018 Pied Piper UTV Prospect Satisfaction Index.

By Lynn Marcinkowski Woolf posted on August 13, 2018 | Posted in Best Practices, Dealership Marketing, Rural Lifestyle Market

The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth.

Season-to-Season

Williams Tractor: Leveraging Strategies from the Powersports Industry

Williams Tractor’s powersports stores offer insights into new ways to market equipment at its rural lifestyle locations.

By Mike Wiles posted on August 5, 2017 | Posted in Best Practices

Williams Tractor’s powersports stores offer insights into new ways to market equipment at its rural lifestyle locations.

Season-to-Season: Williams Tractor

July 12, 2017

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team, led by Doug Williams, Dwight Williams and Gary Tollett, shares its best practices related to service personnel in this second installment of the “Season-to-Season” series.

Season to Season

Williams Tractor: Maximizing the Impact of Seasonal Employees

Williams Tractor of Fayetteville, Ark., focuses on year-round staffing averages, finding and mentoring employees and rewarding extra effort.

By Mike Wiles posted on April 22, 2017 | Posted in Best Practices

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team shares its best practices related to service personnel in this second installment of the “Season-to-Season” series. These practices have enabled the dealership to avoid off-season drains on cashflow.

Williams Tractor: Location Gives Advantages

March 3, 2017 | Posted in Dealer News

The dealership has locations in Arkansas and Louisiana and expected to top $140 million in total sales in 2016.

Season-to-Season

Williams Tractor: Making the Sale

Williams Tractor of Fayetteville, Ark., shares strategies regarding margins, rental, marketing and more in the first installment of the 2017 ‘Season-to-Season’ series.

By Mike Wiles posted on January 28, 2017 | Posted in Dealership Marketing

One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.

Market Opportunities

Riding the Off-Road Trend

By Lynn Marcinkowski Woolf posted on August 6, 2016 | Posted in Best Practices

The utility task vehicle (UTV) market grew 16% in 2014, 8% in 2015 and will grow this year, according to Power Products Marketing, a research and consulting firm that works with OEMs, suppliers and others.

Product Innovations Unveiled at GIE+Expo

The 2015 Green Industry & Equipment Expo, or GIE+Expo, held in Louisville, Ky., was the largest yet, topping even last year’s record-setting show. Dealer registrations are were up 11% over 2014 and total registrations are estimated to have increased 16%. The show gained 193 new exhibitors for a total of over 850 indoor and outdoor exhibits.

November 14, 2015 | Posted in Product Innovations

Kymco's UTV with Generator

By RLD Staff posted on November 13, 2015 | Posted in Product Innovations

Bruce Ramsey of Kymco shows off the company's side-by-side utility vehicle, the 2016 UXV 500i G, with integrated generator

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.