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Rural Lifestyle Dealer's Best of the Web: July 16, 2024

July 16, 2024

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week.

How to Declutter the Customer Experience: Text Messaging

Tim Berman describes what practices to avoid and to consider.

By Emily Schultz posted on August 30, 2022 | Posted in Best Practices, Dealership Marketing

Technology can help your dealership declutter the customer experience, and the latest tool to do it is through text messaging, says Tim Berman, innovator manager at Constellation Software.

What Should I Be Marketing If I Don’t Have Inventory?

Find creative ways to market your other departments when new wholegoods inventory is hard to come by.

By Sara Hey posted on August 30, 2021 | Posted in Best Practices, Dealership Marketing

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?

Stotz Equipment Names Tyler Musson Vice President of Marketing

October 12, 2020

Tyler Musson comes to Stotz from Washington Tractor, where he served as director of marketing since 2014. Washington Tractor was recently acquired by Pape Machinery.

How to Easily Grow Your Marketing List

By Sara Hey posted on June 29, 2020 | Posted in Best Practices, Dealership Marketing

If you are looking for an easy place to start, that costs you nothing, let’s focus on growing your marketing list by utilizing your own customers.

3 Tips on Developing a Marketing Strategy

By Sara Hey posted on June 22, 2020 | Posted in Best Practices

So many dealerships only spend marketing money when they are forced to by their manufacturer or when they feel like sales need a quick boost. In those moments, your hard-earned money won’t be fully utilized.

How to Approach Marketing for the Parts Department

By Sara Hey posted on June 15, 2020 | Posted in Best Practices, Dealership Marketing

When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.

Fall '19 Edition: What's Trending Now

November 7, 2019 | Posted in Data & Forecasts, Best Practices, Dealership Marketing

Catch up on what you might have missed with this round-up of trending stories.

Summer '19 Edition: What's Trending Now

July 18, 2019 | Posted in Data & Forecasts, Best Practices, Dealership Marketing

Catch up on what you might have missed with this round-up of trending stories.

United Equipment Dealers Assn. Partners with i3 Digital Agency to Provide Digital Solutions to Dealers

July 8, 2019 | Posted in Dealer News

i3 Digital Agency, a Fastline Media Group company, will provide web, digital marketing, intelligence and analytics solutions to equipment dealer members of the United Equipment Dealers Assn.

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.