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thats 10 years

Seizing Opportunities in the Rural Lifestyle Segment

Rural Lifestyle Dealer marks its 10th anniversary of helping dealers earn more business from the rural equipment buyer.
Production ag has always been the lifeblood of equipment dealerships, but about a decade ago, a new segment was gaining attention among dealers, manufacturers and the ag journalists at Lessiter Publications (now Lessiter Media).
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Notable and Quotable

Spending Down on Thanksgiving Holiday Weekend

According to a survey from the National Retail Federation, the average person who shopped or will shop the holiday weekend will spend $380.95, down 6.4 percent from $407.02 last year. Total spending is expected to reach $50.9 billion, down from last year's estimated $57.4 billion.
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Joint Boards Vote to Move Forward with Dealer Association Merger

The joint boards of SouthWestern Association (SWA) and Canada West Equipment Dealers Association (CWEDA) recently voted to move forward with a merger of these two associations to form the new Western Equipment Dealers Association (WEDA). This action was the first step toward a merger, which requires a vote by dealer members of each association to be completed this summer.
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