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William Jerry Danuser, 3rd Generation Family Business Owner and FEMA Past President, Passes Away

December 2, 2024 | Posted in Manufacturer News

William Jerry Danuser, 80, of Fulton, Mo., passed away November 29, 2024. He became the third-generation family owner of Danuser Machine Company in 1976, and served as past president of the Farm Equipment Manufacturers Association.

This Week

Rural Lifestyle Dealer's Best of the Web: Dec. 19, 2023

December 19, 2023

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week.

Trade Association for Farm Equipment Manufacturers Elects New Leaders

November 7, 2019 | Posted in Manufacturer News

Leading the association as president will be Janea Danuser, vice president and co-owner of Danuser Machine Co. in Fulton, Mo.

How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Glenn and Janea Danuser

In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Mike Lessiter sits down for a conversation with the next generation brother-sister team of Glenn and Janea Danuser.

By Mike Lessiter posted on March 20, 2018 | Posted in Dealer News, Best Practices

Danuser Marks 100-year Anniversary with Open House

November 30, 2010 | Posted in Best Practices, Rural Lifestyle Market

Danuser Machine Company marked its 100-year anniversary with an Open House at their location in Fulton, Missouri. During the celebration, fourth-generation family owner siblings Glenn and Janea Danuser drew a grand prize winner for the Win Your Attachment in 2010 contest.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.