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How a Dozen Major Tractor Companies Became Three

By Mike Wiles posted on October 17, 2018 | Posted in Rural Lifestyle Market

Rural Lifestyle Dealer columnist Mike Wiles, creator of AskTractorMike.com, provides a video history of tractor company acquisitions. The video could be good training tool for new employees and a resource to share with customers.

Rural Lifestyle Dealer Columnist Presenting at Upcoming FEMA Meeting

By Rural Lifestyle Dealer Staff posted on September 7, 2018 | Posted in Manufacturer News, Dealership Marketing

Mike Wiles, creator of AskTractorMike.com and a Rural Lifestyle Dealer columnist, will be a moderator, panelist and presenter at the Farm Equipment Manufacturers Assn.'s Fall Marketing & Distribution Convention.

2018 Dealership Minds Summit Updates

Speaker Program Released for 2018 Dealership Minds 'Intelligence Driven Marketing' Summit

April 12, 2018 | Posted in Dealer News, Dealership Marketing

The 2018 Dealership Mind Summit has released the agenda and speaker announcement, built around the theme of “Intelligence Driven Marketing.”

Tractor Mike YouTube Channel Passes 5 Million Views

March 13, 2018 | Posted in Rural Lifestyle Market

Mike Wiles, who is also a columnist and contributing writer for Rural Lifestyle Dealer, says the growth of the channel is not surprising considering the changing demographics of the average tractor buyer.

[Podcast] 4 Traits of Today’s Successful Salespeople

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Mike Wiles for the first of the new "Managing the Store series." Mike will share the traits commonly found in successful sales people.

March 9, 2018 | Posted in Best Practices

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Mike Wiles for the first of the new "Managing the Store" series. Mike shares the traits commonly found in successful salespeople.

‘Shock Tactic’ Headline Brings Up Liability Concerns

By Lynn Marcinkowski Woolf posted on December 19, 2017 | Posted in Best Practices

A recent mainstream media article addressed farm accidents among hobby farmers. Besides the topic of keeping your customers safe, let’s talk about your liability.

Using Empathy to Educate & Sell

By Kayla Urban posted on September 27, 2017 | Posted in Best Practices

Columnist and industry expert Mike Wiles gives his feedback how to serve the new needs of today's rural lifestyle customers.

Ask the Experts in 'Fix My Problem' Series

By Lynn Marcinkowski Woolf posted on September 6, 2017 | Posted in Best Practices

Rural Lifestyle Dealer is continuing its “Fix My Problem” series and we're asking you to submit issues facing your dealerships, anonymously if you'd like, and we'll turn to our experts to help find a solution.

[Podcast] Misunderstanding the Rural Lifestyle Customer

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, Mike Wiles, of AskTractorMike.com and EDMforSales.com, shares strategies for understanding the diverse rural lifestyle customer segment.

April 17, 2017 | Posted in Best Practices

Top Biz Trends Dealers can Leverage

By Lynn Marcinkowski Woolf posted on March 6, 2017 | Posted in Best Practices

Making better use of your subject matter experts is a top business trend for 2017.

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.