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Dealership Minds Summit Updates

Tyler Musson of Washington Tractor to Present at the 2018 Dealership Minds Summit

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.

February 16, 2018

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.

[Podcast] Expanding Views: Ebi Lange of AS-Motor on European Trends to Watch

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Ebi Lange, chief executive officer of the German-based AS-Motor to discuss how the rural lifestyle market in Europe compares with North America and what North American dealers can learn from European dealers.

January 15, 2018 | Posted in Data & Forecasts, Best Practices

Marketing Matters: How Secure is Data Your Dealership Collects?

Take precautions to protect customer and employee data.

By Lisa Bocklage posted on April 27, 2015 | Posted in Best Practices, Dealership Marketing

“40 Million Card Accounts Affected by Security Breach at Target” was the alarming headline in December 2013, describing one of the largest data breaches in history. Millions of Target’s customers’ credit and debit cards were compromised and it cost Target over $100 million to rectify. On the heels of this announcement, 2014 didn’t miss a beat on big data breaches. Several corporations fell victim to credit card breaches, including Neiman Marcus, Sally Beauty, Michaels, United Parcel Service, Dairy Queen and Home Depot.

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.