How to Sell a New Product Line

By Rural Lifestyle Dealer Staff posted on January 11, 2019 | Posted in Best Practices

Source: HBR

The most successful salespeople take the long view and manage their time more deliberately than other salespeople do.

From the Field

What’s Next?

By Michael Ellis posted on November 12, 2016 | Posted in Rural Lifestyle Market

Back in the fall of 2007, Rural Lifestyle Dealer debuted with the aim of helping dealers identify and adapt to an evolving market where a new type of buyer was taking on a significant role.

From the Field: What’s Next?

By Michael Ellis posted on November 12, 2016 | Posted in Rural Lifestyle Market

Back in the fall of 2007, Rural Lifestyle Dealer debuted with the aim of helping dealers identify and adapt to an evolving market where a new type of buyer was taking on a significant role. As then-managing editor Dave Kanicki put it in the inaugural issue, “The hobby farmer, the rural lifestyler, the large property owner — representing the most significant growth market for farm machinery during the past half-decade and for the foreseeable future — require a different kind of approach.”

[Webinar] Dealers Share Revenue Opportunities for Rural Lifestyle Market

By Lynn Marcinkowski Woolf posted on April 28, 2015 | Posted in Dealership Marketing, Rural Lifestyle Market

The first event in our webinar series looks at exactly how dealers plan to grow their businesses. Managing Editor Lynn Woolf shares data and insights from dealers who responded to our 2015 Dealer Business Trends & Outlook survey. This event gives an insider’s view of the industry’s most comprehensive look at the growing rural equipment market.

Videos

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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