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AGCO Certified Pre-Owned Program Offered to North American Dealers in 2015

December 10, 2014 | Posted in Best Practices

AGCO Corporation (NYSE:AGCO), the first manufacturer to stand behind equipment with a Certified Pre-Owned (CPO) program, is expanding the offering for more comprehensive coverage throughout North America. After piloting the CPO program with 16 dealers for more than a year, the company will unveil the full program in early 2015.

Dixie Chopper Giving Back to Local Communities

September 23, 2014 | Posted in Best Practices

Throughout the summer, Dixie Chopper has been giving back to local communities through equipment donations and honoring active and retired hometown heroes.

GIE EXPO 2014 Announces Educational Workshops

May 14, 2014 | Posted in Event Coverage

GIE+EXPO 2014 is set for Oct. 22-24 in Louisville, Ky., featuring the industry's largest tradeshow, an outdoor demonstration area, an exclusive preview day as well as learning opportunities for outdoor power equipment dealers.

Exmark Launches Consumer Referral Program

April 2, 2014 | Posted in Dealership Marketing

Exmark has launched a new Referral Program targeted at its farm and acreage customers. The new program launched in March, and runs through the end of 2014. Exmark Director of Marketing, Daryn Walters, said the new program makes it easy for existing non-commercial customers to share their recommendation of the Exmark brand.

USDA Overhauls Single Family Housing Guaranteed Loan Program

December 10, 2013 | Posted in Manufacturer News

U.S. Department of Agriculture (USDA) Secretary Tom Vilsack today announced a series of sweeping changes to a popular loan program for rural homebuyers.

Propane Council Boosting OEM Partnerships, Continuing Incentive Programs

By Lynn Marcinkowski Woolf posted on October 21, 2013 | Posted in Rural Lifestyle Market

Paula Wilson, the new chair of the Propane Education & Research Council (PERC), outlines her priorities for growing the propane industry in this exclusive interview with Rural Lifestyle Dealer. She says that partnering with original equipment manufacturers (OEMs) on new applications tops PERC's priorities, along with increasing education and marketing efforts to landscape professionals and lifting the current federal restriction on PERC's consumer marketing.

Briggs & Stratton To Sell Snapper Models Through Walmart

January 17, 2013 | Posted in Manufacturer News

Briggs & Stratton Corporation (NYSE: BGG) announced today that three Snapper branded walk mower models will be sold at Walmart beginning this month. Manufactured in cooperation with one of Briggs & Stratton's trusted engine customers, these new Snapper mowers tout a top-performing cutting deck and other key features that will satisfy the mowing needs of Walmart's customers.

Mahindra USA Launches Military Appreciation Program

September 10, 2012 | Posted in Manufacturer News

The Mahindra Pride Military Appreciation Program is in recognition of the daily sacrifices made by military personnel volunteering their service to our country. Mahindra USA reaches out to the individuals working in all five branches of the U.S. armed forces with this special Appreciation Program offering a $250 rebate to all current and retired military personnel. Effective immediately, this rebate is available on the purchase of any new Mahindra, the number one selling tractor brand in the world based on volume.

Red Brand Announces FFA Home Grown Initiative Underway for 2012

April 3, 2012 | Posted in Manufacturer News

Home Grown, a grass-roots program designed to raise funds for FFA chapters across the country, brings retailers together with their local FFA chapters

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.