Small Farms Remain Prime Market for Rural Lifestyle Dealers

By Dave Kanicki posted on April 21, 2018 | Posted in Data & Forecasts, Dealership Marketing, Rural Lifestyle Market

For dealers who specialize in smaller equipment, the professional farmer who is categorized as “small” should also represent a fertile area for customer prospecting — because it’s huge.

USDA Update: Small Farms Operate Half of Farmland

By Rural Lifestyle Dealer Staff posted on January 2, 2018 | Posted in Data & Forecasts

Small farms also account for 23% of agricultural production.

USDA's Vilsack Issues Exit Memo

By RLD Staff posted on January 11, 2017 | Posted in Rural Lifestyle Market

Outgoing Secretary of Ag Tom Vilsack outlines the department's accomplishments, including efforts to embrace both small and large farms and ranches.

Cuba’s First American-Owned Manufacturer Will Make Tractors

June 10, 2016 | Posted in Rural Lifestyle Market

Source: Bloomberg

Cleber is the first U.S.-based company to construct and operate a manufacturing facility in Cuba. The company will manufacture low-tech tractors for small farms.

DTC Farms More Likely to Survive than Those Using Traditional Distribution Channels

April 23, 2016 | Posted in Data & Forecasts

As the market for local foods continues to expand, the customer base for many rural lifestyle dealers includes direct-to-consumer (DTC) farms. Comparing data from USDA’s 2007 and 2012 (most recent data) Census of Agriculture show DTC farm operations with DTC sales of food increased from 116,733 to 144,530. At the same time, the number of farmers’ markets grew to 8,268 in 2014, up 180% from 2006.

Marketing to the 'Farm-to-Fork' Customer

By Lynn Marcinkowski Woolf posted on August 10, 2015 | Posted in Rural Lifestyle Market

Check out opportunities to uncover potential customers or new ways to market your dealership to this growing segment.

USDA Creates New Microloan Program for Small Farms

May 23, 2012 | Posted in Rural Lifestyle Market

Agriculture Secretary Tom Vilsack announced a proposed rule for a new microloan program that would be part of the suite of credit options available to farmers through the Farm Service Agency (FSA).

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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