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Deere Dealers Rank First in Responding to Website Customers

February 6, 2023 | Posted in Data & Forecasts

Overall responsiveness industrywide to compact tractor website customer inquiries has plenty of room for improvement. “On average, 57% of customers received no personal response when they inquired online about buying a compact tractor,” said O’Hagan.

Kubota Tops Farmers' List of Compact Tractor Brands

December 7, 2021 | Posted in Data & Forecasts

In the recently released 2021 Progressive Farmer Reader Insights Study powered by SOCAL Approach, Kubota was ranked the top tractor brand in the Most Durable and Best Ownership Experience categories for compact tractors.

Small Ag Equipment Sales are Something to Cheer About

By Dave Kanicki posted on July 24, 2020

It’s difficult finding anything positive coming out of the COVID-19 pandemic, but it appears the stay-at-home/work-from-home directives are pumping up the sales of small farm machinery.

AEM, EDA Release 2018 Policy Pulse Survey Results

May 15, 2018

The survey identified eight provisions of the new tax code and asked respondents to rank them from the most beneficial to the least beneficial for their company’s respective operations.

Big Picture

3 Tips to Boost Customer Retention

By Rural Lifestyle Dealer Staff posted on March 28, 2018 | Posted in Dealership Marketing

Source: Sabrina Ferraioli for Sales & Marketing Management

Studies show that if you raise retention by just 5%, you could increase profitability by more than 25%.

From the Desk of Lynn Woolf

One Dealer's Snapshot of 2014: 'Regrouping After a Busy Year'

By Lynn Marcinkowski Woolf posted on December 15, 2014 | Posted in Rural Lifestyle Market

Rural Lifestyle Dealer's 2015 Business Trends & Outlook survey is now wrapped up and thank you to the dealers who responded. The official results will be released in our winter issue, but here's one nugget I can share: Your decision to pursue the rural lifestyle market is a good one.

Poll

Does your dealership have a formal succession plan in place?

September 25, 2014 | Posted in Best Practices

Does your dealership have a formal succession plan in place

From the Field: Financing Small Ag

By Lynn Marcinkowski Woolf posted on July 29, 2014 | Posted in Rural Lifestyle Market

USDA recently released its latest Census of Agriculture report, providing official statistics for the growth in the small agriculture segment that we've all been seeing over the last 5 years.

Share Your Viewpoint in Rural Lifestyle Dealer's Survey

June 12, 2014 | Posted in Rural Lifestyle Market

At Rural Lifestyle Dealer, we want to know more about your dealership to ensure we provide the information and strategies you need.

Survey Finds Most Power Outages Contain Associated Costs

May 8, 2014 | Posted in Rural Lifestyle Market

Almost 70 percent of U.S. adults who endure a power outage are saddled with subsequent household costs, according to a recent national survey.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.