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The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

March 27, 2025

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

Misguided Government ‘Help’

By Tim Brannon posted on October 17, 2022 | Posted in Best Practices

So why are we in the industry saddled with this emission laden product lineup? Refer to the first sentence in this literary attempt. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Remembering Industry Legend Kevin Bien

By Tim Brannon posted on October 10, 2022 | Posted in Best Practices

A super salesman, Kevin Bein was one of these iconic persons in marketing. Kevin pioneered marketing the Fendt tractor to North America and later pitched the Super Series Gleaner. He did the RFD-TV programs and was loved by customers, his dealers and even the competition. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Adapting Your Dealership in 'Ever Changing Times'

By Tim Brannon posted on October 3, 2022 | Posted in Best Practices

The American farmer went from feeding himself and maybe a few others to feeding himself and some say over 160 others today, while dropping in numbers to less than 2% of our population. (And we throw away over 25% of what we produce!) Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Top Awards For Business-to-Business Journalism Earned By Lessiter Publications Editors

August 14, 2012 | Posted in Manufacturer News

Four awards for business-to-business magazine editorial excellence were recently presented to Lessiter Publications editors. Sponsored by the American Society of Business Press Editors, the Azbee Awards of Excellence program is recognized as one of the most competitive nationwide award programs for business publications.

Current Issue

Rural Lifestyle Dealer

Checking in on the Rural Lifestyle Market

Dealers Optimistic Rural Lifestyle Sector Revenues Will Improve in 2025

Focusing on Key Products Helps Broadhead Equipment Grow Sales

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.