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Overcoming These 5 Fears of Outside Sales Calls

By Lynn Marcinkowski Woolf posted on March 23, 2020 | Posted in Best Practices, Dealership Marketing

In this Q&A with Rural Lifestyle Dealer, sales coach Greg Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming fears that may be holding you back.

[Podcast] Overcoming These 5 Fears of Outside Sales Calls

In this episode of the Rural Lifestyle Dealer podcast, we talk with sales coach Greg Martinelli about the topic of outside sales for the rural equipment market. Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming those fears.

February 17, 2020 | Posted in Best Practices

In this episode of the Rural Lifestyle Dealer podcast, we talk with sales coach Greg Martinelli about the topic of outside sales. Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming fears that may be holding you back.

Your Sales Focus Over the Next 90 Days

By Sara Hey posted on November 25, 2019 | Posted in Best Practices

Source: Bob Clements International, Inc.

Focus on one or more of these areas: sales stability, sales growth or sales accountability.

5 Steps to Developing a Marketing Plan + Funding it

By Lynn Marcinkowski Woolf posted on November 19, 2019 | Posted in Best Practices, Dealership Marketing

RLD’s 2-part Marketing Matters series with industry marketing veteran Cleo Franklin continues with a doable approach for developing a marketing plan, for dealerships of any size. Franklin also looks at how to set a budget so that your plan actually brings results.

3 Simple Questions to Improve Your Marketing’s ROI

By Lynn Marcinkowski Woolf posted on November 11, 2019 | Posted in Best Practices, Dealership Marketing

This 2-part Marketing Matters series with industry marketing veteran Cleo Franklin kicks off with a simple way to improve your marketing by asking customers 3 simple questions and then tracking that data.

Big Picture

7 Marketing Mistakes That Can Haunt Your Business

By Rural Lifestyle Dealer Staff posted on November 1, 2019 | Posted in Best Practices, Dealership Marketing

Source: SBA.gov

Mistake 6: Expecting instant results. Read more.

Marketing Minute

7 Reasons a Giveaway May Be Your Marketing Strategy's Secret Weapon

By Dallas Ziebell posted on May 13, 2019 | Posted in Best Practices, Dealership Marketing

Most marketers are well acquainted with traditional cornerstone promotional categories like email, direct mail, print and social media. But one "secret weapon" that many marketers have yet to leverage are giveaways.

[Video] Martin Implement: Developing an Integrated Marketing Strategy

November 15, 2018 | Posted in Best Practices, Event Coverage

Bruce Novak is one of the owners of Martin Implement, which has 3 locations near Chicago, Ill. Rural Lifestyle Dealer caught up with Novak at the 2018 Dealership Minds Summit hosted by Farm Equipment magazine. He comments on the dealership's integrated digital marketing strategy.

2018 Dealership Minds Summit Updates

Speaker Program Released for 2018 Dealership Minds 'Intelligence Driven Marketing' Summit

April 12, 2018 | Posted in Dealer News, Dealership Marketing

The 2018 Dealership Mind Summit has released the agenda and speaker announcement, built around the theme of “Intelligence Driven Marketing.”

Dealer How-To: H&R Agri-Power Sponsors Recording Artist

The dealership is promoting Case IH and the dealership brand through promotional events this year with Nashville recording artist and songwriter Corey Farlow.

By Diana Dombrowski posted on April 17, 2017 | Posted in Dealership Marketing

The dealership is promoting Case IH and the dealership brand through promotional events this year with Nashville recording artist and songwriter Corey Farlow.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.