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Ag Equipment’s Changing Marketing Tactics

By Tim Brannon posted on November 3, 2024

Our man, Mike Lessiter, wrote a blog recently concerning questionable advertising decisions by farm equipment manufacturers. It was spot on.

Former Solectrac Dealer: ‘The Electrification Bubble has Popped’

By Ben Thorpe posted on April 3, 2024 | Posted in Manufacturer News

A former Solectrac dealer Rural Lifestyle Dealer spoke with said they’d been a dealer for several years but never sold any units.

Record Crowd Gathers to Discuss Sales Management Strategies at the 2023 Dealership Minds Summit

August 2, 2023 | Posted in Best Practices

Centered on the theme “Sales Management,” the program featured 2-days of dealer-to-dealer roundtables sessions, panel presentations, general sessions and intense networking opportunities.

Preparing a More Perfect Press Release

By Art Aiello posted on June 29, 2023 | Posted in Best Practices

As a former public relations professional, I’m in a unique position to offer insight into how equipment dealerships can maximize the likelihood that their press release will be reported on by a publication. Here are some tips.

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2023 Dealer Business Trends & Outlook

With ‘Historic’ in the Rearview, Dealers Prep for More ‘Realistic’ 2023

Dealers are anticipating parts and service business to remain strong in 2023

By Gregg Wartgow posted on March 6, 2023 | Posted in Data & Forecasts

According to the results of Rural Lifestyle Dealer’s annual dealer survey, the crack in rural lifestyle dealer optimism that emerged last year has widened a bit more.

5 Questions with Dealer & YouTuber Chris Huckabone

Ontario-based single-store Kubota Dealer-Principal Chris Huckabone talks about how one conversation with a customer sparked a new, more intimate method of advertising.

By Ben Thorpe posted on January 6, 2023 | Posted in Dealer News

In this installment of our 5 Questions With… series, we sat down with Huckabones Equipment’s Dealer-Principal Chris Huckabone to discuss the company’s growing YouTube channel, Huckabones Equipment.

How to Approach Marketing for the Parts Department

By Sara Hey posted on June 15, 2020 | Posted in Best Practices, Dealership Marketing

When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.

3 Ways Marketing Can Enhance Your Company Culture

By Rural Lifestyle Dealer Staff posted on August 10, 2019 | Posted in Best Practices, Dealership Marketing

Source: The Business Journals

Everyone in your organization makes hundreds of decisions that affect the business every day. Culture determines the quality of those decisions. Marketing can have a direct impact on creating certain aspects and taking your current culture to the next level.

Husqvarna Announces 'Smartest Summer Job' Campaign

June 4, 2019 | Posted in Manufacturer News

Husqvarna will select two college students to serve as Managers of Chilling for the Automower robotic mower. As brand representatives, they will engage with passersby and on social media to share the machine's benefits.

[Podcast] Hear How Parish Tractor Sells through Facebook

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Lee Parish, owner of Parish Tractor, who shares how he is building his dealership’s reputation and sales through Facebook.

October 16, 2018 | Posted in Best Practices

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.