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From the Field

Defending Your Brand

By Lynn Marcinkowski Woolf posted on January 27, 2018 | Posted in Best Practices
We poll our subscribers each Monday on a wide range of dealership topics and one question in particular stirred up our dealer-readers: “Do you agree or disagree with the U.S. District Court ruling in favor of Deere & Co. in a lawsuit filed to protect use of the trademark green and yellow color combination on agricultural equipment?”
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Lynn Woolf

What if Walmart Started Selling Compact Tractors?

Another box store has started selling compact tractors. There will always be competition from mass retailers, so you need to know what you sell that they don’t.
By Lynn Marcinkowski Woolf posted on August 28, 2017 | Posted in Dealership Marketing
Another box store announced that it is selling tractors — this time, it’s Rural King. The company has started branding TYM tractors and began selling 10 models ranging from 19-55 horsepower at 7 pilot stores this spring, with plans to sell throughout its 100-store network.
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Managing the Store

Making Time to Be Nice

Treat everyone well, whether they’re a potential customer or not.
By Mike Wiles posted on August 6, 2016 | Posted in Dealership Marketing
We’re in an age with lots of negativity, and we’re incredibly busy. Couple the seasonality of the equipment business and resulting fatigue with some difficult customers and it’s easy to have a short fuse. It’s a challenge for everyone, from the owner down, to build relationships at all times … especially with non-customers.
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Managing the Store

Making Time to Be Nice

Treat everyone well, whether they’re a potential customer or not.
By Mike Wiles posted on August 6, 2016 | Posted in Dealership Marketing
We’re in an age with lots of negativity, and we’re incredibly busy. Couple the seasonality of the equipment business and resulting fatigue with some difficult customers and it’s easy to have a short fuse. It’s a challenge for everyone, from the owner down, to build relationships at all times … especially with non-customers.
Read More
The Big Picture

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

October 8, 2012
Source: Michael Houlihan
Everyone makes mistakes. No one likes admitting to them. As businesspeople we worry that customers will be intolerant of our missteps and foul-ups. The truth is, though, denying them only magnifies an already awkward situation and ends up hurting your reputation. Handling them right, on the other hand, can actually shore up relationship, spark improvements and benefit your brand.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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