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Encore's Expanding Lineup

December 18, 2017 | Posted in Product Innovations

Encore's National Sales Manager Nathan Antons explains the features of the company's new zero-turn mower, the Arrow, as well as its pro-sumer and stand-on mower.

What Rural Lifestylers Want from You

10 Years of Understanding Rural Lifestyle Customers

Here are the stand-out stories and best takeaways from our long-standing series that helps dealers better understand their customers.

By Jaime Elftman posted on January 25, 2016 | Posted in Rural Lifestyle Market

Knowing your customers allows you to become more than salespeople and develop into a solution provider for them. You need to know their needs, help them find the equipment to satisfy those needs and follow up with service and parts to keep them working on and enjoying their properties day in and day out. By doing that, you can earn loyal customers.

Seizing Opportunities in the Rural Lifestyle Segment

Rural Lifestyle Dealer marks its 10th anniversary of helping dealers earn more business from the rural equipment buyer.

By Lynn Marcinkowski Woolf posted on January 25, 2016 | Posted in Rural Lifestyle Market

Production ag has always been the lifeblood of equipment dealerships, but about a decade ago, a new segment was gaining attention among dealers, manufacturers and the ag journalists at Lessiter Publications (now Lessiter Media).

Market Highs & Lows of the Past Decade

January 25, 2016 | Posted in Data & Forecasts, Rural Lifestyle Market

Unit sales of compact tractors have been the historical bell weather used to gauge the general health of the rural lifestyle segment of the farm equipment business. As Rural Lifestyle Dealer marks its 10th year, it seems appropriate to review how the market for small farm tractors has fared over the last decade.

Dealer Profile: REK Equipment

From Used to New: Filling the Gap

REK Equipment is building a strong customer base and a new facility thanks to the success of unique service programs and a diverse product offering.

By Jaime Elftman posted on January 15, 2015 | Posted in Best Practices

REK Equipment is building a strong customer base and a new facility thanks to the success of unique service programs and a diverse product offering.

From The Field: What a Difference

By Chad Elmore posted on October 6, 2011 | Posted in Manufacturer News

At trade shows and media events, I take notes as much for Rural Lifestyle Dealer articles as for my own personal knowledge. Lately, I have been thinking about small outdoor power equipment, and specifically chain saws.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.