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Ag Equipment’s Changing Marketing Tactics

By Tim Brannon posted on November 3, 2024

Our man, Mike Lessiter, wrote a blog recently concerning questionable advertising decisions by farm equipment manufacturers. It was spot on.

Bureaucracy, As Promised…

By Tim Brannon posted on June 3, 2024 | Posted in Best Practices, Rural Lifestyle Market

Many years ago, we were invited to Louisville, prior to the National Farm Machinery Show to a 'think tank' meeting with the Gehl Brothers and some financial folks they invited.

Remembering the Last Allis-Chalmers Tractor

By Ben Thorpe posted on April 23, 2024

In researching the West Allis factory, I learned the Allis-Chalmers brand had one last go at the market only a decade ago.

Rural Lifestyle Dealer’s Best of 2023

By Connor Campbell posted on December 20, 2023 | Posted in Best Practices

As we enter the new year, we wanted to share the most popular content from 2023.

Big Orange & The Coal Miner’s Daughter

By Tim Brannon posted on September 12, 2022 | Posted in Best Practices

Grand Ole Opry Star John Conlee (see July 25 blog here) was not the only country crooner in our dealership’s AOR. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Lessons from the 1980s: Working Capital, Part 1

By Tim Brannon posted on August 8, 2022 | Posted in Best Practices

Today, every news show mentions the dreaded, impending “recession” — depending on one's definition of recession. There may be a recession, however, looking back, the ag economy in the 1980s was a depression. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

Equipment Dealer Tips, Tales & Takeaways

Loaded Up & Ready to Go

Blog #1 serves as introduction to the expert author tips dealers will receive from this veteran of the rural lifestyle equipment business.

By Tim Brannon posted on July 18, 2022

Anything I’ll be able to contribute will be the byproducts of an impressive volume of lessons learned. There are many daily mistakes in a long career from farming, corporate OEM experience and daily dealership dealings (they taught me alliteration at Murray State University) and of course, from my mother-in-law. You will get to know her well. Equipment Dealer Tips, Tales & Takeaways is brought to you by the Solectrac.

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.