Developing Social Branding & Social IQ

By Lynn Marcinkowski Woolf posted on February 19, 2020 | Posted in Dealership Marketing

Chad Inman, known on Facebook as “Burnip’s Chad,” defines his own approach to inside rural equipment sales. He’s one of several salespeople at Burnip’s Equipment who have set up dealership/personal branded Facebook pages.

See How ‘Social’ Selling Works

A mobile app, Facebook page and other social tactics help salesperson Derek Alexander better connect with customers and increase sales.

By Lizzi Lovdal posted on February 13, 2020 | Posted in Best Practices, Dealership Marketing

Derek Alexander, rural equipment salesperson for Wright Implement, Owensboro, Ky., has found a mix of automated and personal contact sales strategies to let him be available to his customers 24x7.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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