Items Tagged with 'promotional partnership'

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Lynn Woolf
From the Desk of Lynn Woolf

Polaris's New Take on Big Box Doesn't Leave Out Dealers

Polaris recently announced its promotional partnership for its power sports division with Costco Auto Program (CAP) -- a new take on the large retailer strategy. Costco will not sell, only display, a select group of products and then direct interested members to the closest dealer who has signed up with the program.
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