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Compact Tractor Dealers Ignore Two-Thirds of Potential Website Customers

Dealers selling CNH’s New Holland compact tractors ranked highest in Pied Piper study

February 7, 2022 | Posted in Manufacturer News, Data & Forecasts

Dealers selling CNH’s New Holland compact tractors ranked highest in responsiveness to Internet leads from dealership websites, according to the 2022 Pied Piper PSI Internet Lead Effectiveness (ILE) survey released on Feb. 7, 2022.

BRP’S Can-Am UTV/Side-by-Side Dealers Earn Top Ranking by 2020 Pied Piper Study

Study measured in-dealership treatment of U.S. UTV shoppers Shows impact of COVID19 on dealership sales behaviors

September 28, 2020 | Posted in Manufacturer News, Data & Forecasts

COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP’s Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index U.S. UTV Industry Study.

Pied Piper PSI Releases 2020 Rankings for UTV and Motorcycle Dealership Responses to Web Customers

May 4, 2020 | Posted in Manufacturer News, Data & Forecasts

Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?”

[Podcast] The UTV Buying Experience: Which Dealerships Do it Better & Why

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Fran O’Hagan, the president and CEO of Pied Piper Management Co. to discuss the 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study.

August 20, 2018 | Posted in Best Practices

The UTV Buying Experience: Which Dealerships Do It Better & Why

BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third in the 2018 Pied Piper UTV Prospect Satisfaction Index.

By Lynn Marcinkowski Woolf posted on August 13, 2018 | Posted in Best Practices, Dealership Marketing, Rural Lifestyle Market

The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.