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Dealing with Politics in Sales

By Tim Brannon posted on August 19, 2024 | Posted in Best Practices, Rural Lifestyle Market

As we talk to our customers, just about everyone asks, "Did you see or hear what so and so politician or newscaster said?” As we try to apolitically answer, we desperately search which camp one comes from so the customer doesn’t have objections to buying from us

Making the Sale with Imperfect Products

By Tim Brannon posted on August 12, 2024 | Posted in Best Practices, Rural Lifestyle Market

Now, I am not even a borderline genius, but it hit me that one could take a product and make it the scourge of the earth or the elixir of the heavens. It must depend on the salesmanship it seems.

Don't Tell Me What To Do...

By Tim Brannon posted on June 27, 2024 | Posted in Best Practices, Rural Lifestyle Market

Dealers, we don't like change. I didn’t like being told what to do by my parents, my first boss, my wife, my pastor, my accountant, my mother-in-law or our suppliers, but it is like my old ag teacher's favorite saying, “Boys it is just like the white stuff in chicken poop — it is part of it.”

Free eGuide

What Rural Lifestylers Want from You! Vol. I

| Posted in Rural Lifestyle Market

Rural Lifestyle Dealer compiled some of the “best-of-the-best” from our landmark series to help you and your staff understand the needs of the growing rural market. Think of it as your primer on better serving rural customers by understanding the jobs they do and the equipment that helps them get the job done.

Free eGuide

What Rural Lifestylers Want from You! Vol. II

| Posted in Rural Lifestyle Market

Download this FREE eGuide now and get “into the heads” of the diverse market of rural lifestylers to learn about the expectations they have of their dealers and their unique equipment needs.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.