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Commentary: Reducing Friction

By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Dealership Marketing
Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?
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Michael Ellis

If It’s Everyone’s Job, It’s No One’s Job

A recent Rural Lifestyle Dealer poll addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
By Michael Ellis posted on August 14, 2017 | Posted in Dealership Marketing
A recent Rural Lifestyle Dealer poll addressed the topic of greeting customers and, while there was a clear-cut winner, it actually raised more questions than answers for me.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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