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[Podcast] Overcoming These 5 Fears of Outside Sales Calls

In this episode of the Rural Lifestyle Dealer podcast, we talk with sales coach Greg Martinelli about the topic of outside sales for the rural equipment market. Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming those fears.
February 17, 2020 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, we talk with sales coach Greg Martinelli about the topic of outside sales. Martinelli talks through why outside sales should be part of your rural equipment marketing strategy and how to start overcoming fears that may be holding you back.
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[Podcast] 5 Questions to Answer Before Adding a Second Location

In this episode of the Rural Lifestyle Dealer podcast, we're joined by Bob Clements of Bob Clements Intl., who will help you evaluate whether or not your dealership is ready and able to open a second location, without putting your first location at risk.
December 16, 2019 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, we're joined by Bob Clements of Bob Clements Intl., who will help you evaluate whether or not your dealership is ready and able to open a second location, without putting your first location at risk.
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[Podcast] Our Dealer Story: BTI Celebrates 75 Years

In this episode of the Rural Lifestyle Dealer podcast we're joined by Kelly and Mike Estes, brothers and part of the third-generation ownership of BTI, a 6-store John Deere dealership based in Bucklin, Kan.
November 18, 2019 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast we're joined by Kelly and Mike Estes, brothers and part of the third-generation ownership of BTI, a 6-store John Deere dealership based in Bucklin, Kan.
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[Podcast] Ranking UTV Brands by Internet Lead Effectiveness

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Fran O’Hagan, president and CEO of Pied Piper Management Co. who discuss the recently released results from its internet lead effectiveness (or ILE) study.
May 20, 2019 | Posted in Product Innovations
In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Fran O’Hagan, president and CEO of Pied Piper Management Co., who discuss the recently released results from its internet lead effectiveness (or ILE) study.
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Garton Podcast

[Podcast] See What Marketing Strategies Work for Garton Tractor

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Ben Garton of Garton Tractor, the chief marketing officer for the 10-store dealership based in California.
March 18, 2019 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Ben Garton of Garton Tractor, the chief marketing officer for the 10-store dealership based in California.
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[Podcast] Preparing Your Dealership for Major Weather Events

In this episode of the Rural Lifestyle Dealer podcast, managing editor Lynn Woolf is joined by Jonathan Hinze of Ewald Kubota who'll be sharing lessons learned from preparing for Hurricane Harvey and many other major storms.
February 18, 2019 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, managing editor Lynn Woolf is joined by Jonathan Hinze of Ewald Kubota who shares lessons learned from preparing for Hurricane Harvey and many other major storms.
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[Podcast] Preparing for an Economic Downturn

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by senior consulting adviser with ITR Economics, Alex Chausovsky, who breaks down the complex topic of the U.S. economy and how to prepare for future swings.
January 15, 2019 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, managing editor Lynn Woolf is joined by senior consulting adviser with ITR Economics, Alex Chausovsky, who breaks down the complex topic of the U.S. economy and how to prepare for future swings.
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[Podcast] Hear How Parish Tractor Sells through Facebook

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Lee Parish, owner of Parish Tractor, who shares how he is building his dealership’s reputation and sales through Facebook.
October 16, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Lee Parish, owner of Parish Tractor, who shares how he is building his dealership’s reputation and sales through Facebook.
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[Podcast] Hear How Atlantic & Southern Equipment Prepped for Hurricane Florence

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with John Hoffmann, branch manager of Atlantic & Southern Equipment, who at the time of recording, was watching flood waters rise after Hurricane Florence hit the East Coast.
September 25, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with John Hoffmann, branch manager of Atlantic & Southern Equipment, who at the time of recording, was watching flood waters rise from a nearby river after Hurricane Florence hit the East Coast.
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[Podcast] The UTV Buying Experience: Which Dealerships Do it Better & Why

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Fran O’Hagan, the president and CEO of Pied Piper Management Co. to discuss the 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study.
August 20, 2018 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Fran O’Hagan, the president and CEO of Pied Piper Management Co. to discuss the 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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