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OPE Manufacturers Continue Upward Trend in Dealer Relations

The segment improved satisfaction ratings in the 2018 Equipment Dealers Assn.’s Dealer-Manufacturer Relations Survey, increasing steadily since 2014.
Outdoor Power Equipment (OPE) manufacturers are continuing to improve their status with dealers, according to the 2018 Equipment Dealers Assn.’s (EDA) 2018 Dealer-Manufacturer Relations report.
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Season-to-Season: Williams Tractor

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team, led by Doug Williams, Dwight Williams and Gary Tollett, shares its best practices related to service personnel in this second installment of the “Season-to-Season” series.
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Season-to-Season

Williams Tractor: Making the Sale

Williams Tractor of Fayetteville, Ark., shares strategies regarding margins, rental, marketing and more in the first installment of the 2017 ‘Season-to-Season’ series.
One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.
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