Over the past 5 years, there has been nothing steady when it comes to the business levels for dealers selling outdoor power equipment, according to data gathered in the United Equipment Dealer's Assn.'s Cost of Doing Business Study. Rex Collins, a Principal of HBK CPAs & Consultants, who consulted on the study, will offer insights regarding the financial ratios they should be measuring and the benchmarks they should be striving to achieve.

Join Rural Lifestyle Dealer on October 5 at 10 a.m. Central Time for our free webinar, Measuring Up: The Financial Metrics Every Dealer Should Know.

Rex Collins who directs his firm's nationwide Dealership Industry Group will share the important metrics dealerships should be measuring and analyzing including:

• Gross profit per employee and absorption rate
• Salaries and benefits
• Best use of working capital
• How to achieve your optimal debt-to-equity ratio

Register now to understand how to make your dealership more profitable by understanding the numbers and analysis of the most important metrics.