Articles by Betsy Barthelemy

Don’t Let Your Digital Customers Become Invisible

By Betsy Barthelemy posted on September 3, 2019 | Posted in Best Practices, Dealership Marketing

Pied Piper Management Co. President and CEO Fran O’Hagan deciphers the rankings of the company’s 2019 Internet Lead Effectiveness study, looking at how brands respond to online customers. Next week, Pied Piper releases its 2019 Prospect Satisfaction Index report for UTVs.

Research Your Market with this USDA Resource

By Betsy Barthelemy posted on July 23, 2019 | Posted in Data & Forecasts, Best Practices

The free Atlas of Rural and Small-Town America allows users to view socioeconomic statistics, such as demographics, income, jobs and veteran status, at the nationwide, state-wide or county-wide level.

KIOTI Looks to Expand Canadian Dealer Network with Ontario Distribution Center

By Betsy Barthelemy posted on July 16, 2019 | Posted in Manufacturer News

KIOTI Tractor’s new 60,000 square foot Canadian Distribution Center in Mississauga, Ont., is intended to speed parts and equipment deliveries to Canadian dealers and help the company expand its dealer network in the country.

What's Coming for Zero-Turn Mower Technology

By Betsy Barthelemy posted on July 8, 2019 | Posted in Product Innovations, Rural Lifestyle Market

Rural Lifestyle Dealer recently talked with developer Alyn Brown from Level Up Development about what dealers should watch for regarding new zero-turn mower technology.

Q&A

See How Dealers are Remodeling their Stores

By Betsy Barthelemy posted on June 26, 2019 | Posted in Best Practices, Dealership Marketing

In Rural Lifestyle Dealer's 2019 Business Trends & Outlook Report, 46% of dealers said they were planning to update their retail spaces this year. We're checking in on those projects.

Current Issue

Rural Lifestyle Dealer

Checking in on the Rural Lifestyle Market

Dealers Optimistic Rural Lifestyle Sector Revenues Will Improve in 2025

Focusing on Key Products Helps Broadhead Equipment Grow Sales

Must Read Free Eguides

Download these helpful knowledge building tools

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.