Articles by Rachel Hanrahan

Marketing Minute

Which Print Marketing Myths Are You Buying Into?

By Rachel Hanrahan posted on August 12, 2019 | Posted in Best Practices, Dealership Marketing

Although the world of digital automation, personalization and predictive text is attractive to the marketer's eye, there will always be something genuine and sincere about print marketing.

Marketing Minute

5 Branding Mistakes to Avoid in 2019

By Rachel Hanrahan posted on April 4, 2019 | Posted in Best Practices, Dealership Marketing

Your company’s brand should be loud and clear throughout all of your marketing efforts, be it print, digital or otherwise. If you don’t keep your brand consistent, you make it difficult for your audience members to latch onto you as loyal customers.

Marketing Minute

Comparing Engagement of Social Media Channels

By Rachel Hanrahan posted on October 8, 2018 | Posted in Best Practices

Source: Lessiter Media

Usage patterns across social media platforms should be one of your primary considerations, regardless of the industries you serve, as it can direct your efforts to the channel(s) with the greatest ROI.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Articles by Rachel Hanrahan

Which Print Marketing Myths Are You Buying Into?

5 Branding Mistakes to Avoid in 2019

Comparing Engagement of Social Media Channels

Top Articles

Must Read Free Eguides

Videos

Mowhawk Mowers Enters the Zero-Turn Space

Yanmar

Stihl Inc