Articles by RLD Staff

Business Lessons & Winning Strategies Learned from the 'Glory Days' (Part 3)

By RLD Staff posted on April 7, 2025 | Posted in Best Practices

As the NCAA tournament wraps up and the baseball season is in full swing, we’re sharing lessons learned by some farm equipment leaders from their sports-playing “glory days.” In part 3, we hear from Alan Heskamp and Tim Brannon.

Business Lessons & Winning Strategies Learned from the 'Glory Days' (Part 2)

By RLD Staff posted on April 6, 2025 | Posted in Best Practices

Business Lessons & Winning Strategies Learned from the 'Glory Days' (Part 1)

By RLD Staff posted on April 5, 2025 | Posted in Best Practices

Letter to the Editor

Discounts, Bonuses & Big Dealer Profitability

By RLD Staff posted on May 1, 2024 | Posted in Rural Lifestyle Market

I just finished reading the Cost of Doing Business article in the February 2024 issue of Farm Equipment, and I would like to share a persistent thought as it relates to that subject matter.

Dealers Share COVID-19 Communication, Action Plans

By RLD Staff posted on March 19, 2020 | Posted in Best Practices, Safety Resources

The World Health Organization declared COVID-19, also known as the Coronavirus, as a pandemic on March 11. See the plans that dealers across North America have in place to keep their employees safe, while still serving customers — either in the store or at their sites.

Be Consistent, Not Complicated

By RLD Staff posted on March 15, 2019 | Posted in Best Practices

Source: Forbes.com

Super-high achievers are the ones who are focused on the most important activity every day.

Tobroco-Giant to Expand Production as Compact Equipment Lines Continue Growth Spurt

By RLD Staff posted on June 23, 2018 | Posted in Manufacturer News

Source: Ag Equipment Intelligence

A fast-growing manufacturer of compact loaders for agriculture, light construction and landscaping that is new to North America is making plans for increased production capacity at its headquarters factory in The Netherlands.

Trends

U.S. Disposable Incomes Reaches All-Time High

By RLD Staff posted on June 12, 2018 | Posted in Data & Forecasts

The Bureau of Economic Analysis reports disposal personal income reached an all-time high in April 2018. However, the recent monthly consumer sentiment report from the University of Michigan showed the lowest reading in 4 months.

Trends

Older Operators Often Run Small Family Farms

By RLD Staff posted on May 25, 2018 | Posted in Data & Forecasts, Rural Lifestyle Market

Thirty-six percent of principal farm operators were at least 65 years old, compared with only 14% of self-employed workers in non-agricultural businesses.

Current Issue

Rural Lifestyle Dealer

Checking in on the Rural Lifestyle Market

Dealers Optimistic Rural Lifestyle Sector Revenues Will Improve in 2025

Focusing on Key Products Helps Broadhead Equipment Grow Sales

Must Read Free Eguides

Download these helpful knowledge building tools

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.