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Mike Wiles

Mike Wiles

Mike Wiles writes the "Managing the Store" column for Rural Lifestyle Dealer and is a contributing writer for RLD and Farm Equipment magazines. He has been in the retail and wholesale equipment business for over 20 years. He co-owns EDMforsales.com, which develops websites for dealers and hosts asktractormike.com to educate new tractor customers.
Articles

ARTICLES

Managing the Store

8 Ways to Grow in the Next Decade

Make changes now to reach higher levels of success.
By Mike Wiles posted on January 25, 2016 | Posted in Rural Lifestyle Market
Having been a farm equipment factory rep and the manager of a rural lifestyle dealership, it’s fun to now have the opportunity to write about the business. I get to interview dealers from all across the country and most of you are willing to share your secrets of success.
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Managing the Store

8 Ways to Grow in the Next Decade

Make changes now to reach higher levels of success.
By Mike Wiles posted on January 25, 2016 | Posted in Rural Lifestyle Market
Having been a farm equipment factory rep and the manager of a rural lifestyle dealership, it’s fun to now have the opportunity to write about the business. I get to interview dealers from all across the country and most of you are willing to share your secrets of success.
Read More
Selling Utility Vehicles

How to Sell: Finding Success with Niche Products

Since the beginning of Rural Lifestyle Dealer, dealer-to-dealer advice has helped many enhance selling strategies and increase profits.
By Mike Wiles posted on January 25, 2016 | Posted in Niche Markets, Dealership Marketing
The goal of Rural Lifestyle Dealer’s “How to Sell” articles over the years has been to disseminate sales practices to help you sell more. By sharing the wisdom of your peers, we hope to help you increase sales and profits from niche rural lifestyle equipment.
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Managing the Store

You’re Fired!

Deal with employee problems directly and privately to preserve morale and earn respect as a leader.
By Mike Wiles posted on November 14, 2015 | Posted in Best Practices
Deal with employee problems directly and privately to preserve morale and earn respect as a leader.
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Managing the Store

You’re Fired!

Deal with employee problems directly and privately to preserve morale and earn respect as a leader.
By Mike Wiles posted on November 14, 2015 | Posted in Best Practices
I’ll be the first to admit that I’m not good at firing someone. When I worked at a dealership, the employees all knew when someone was “getting the axe.” About a week before it happened, I went from being upbeat and outgoing to somber and reserved. It was very easy to tell something big was coming down. If you’re an empathetic type, you think about the impact your actions will have on the person and family.
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How to Sell

Stock on Hand Leads to Sprayer Success

By Mike Wiles posted on November 14, 2015 | Posted in Best Practices, Niche Markets
It may seem odd to discuss how to sell a product for which the selling season has ended. However, if you want to enter the sprayer business or if you’d like to step up your efforts, the time to start is now by ordering product for the 2016 season. Sprayers sell when weeds grow and most customers won’t wait for an order to be placed when purchasing. They want to take them home and put them to use.
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How to Sell

Selling Saws Better

Plan for bad weather sales and promote safety gear and service to increase sales opportunities.
By Mike Wiles posted on August 6, 2015 | Posted in Niche Markets
Plan for bad weather sales and promote safety gear and service to increase sales opportunities.
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Managing the Store

Managing What Your Lot Says About You

Simple changes to displays can boost sales.
By Mike Wiles posted on May 20, 2015 | Posted in Best Practices
The next time you drive into your dealership’s lot, pretend you’ve never been there before and just look at the way the inventory is organized. What does your lot say about your business?
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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