Articles by Mike Lessiter

Duggan Bros. Shares its Approach to Rural Lifestylers

By Mike Lessiter posted on April 22, 2008 | Posted in Rural Lifestyle Market

John Duggan, Jr., 29-year old entrepreneur and owner of Duggan Bros., is proud of the way his business stands out along U.S. Highway 441 north of Ocala, Fla. Gleaming green and red tractors and assorted implements are lined up in perfect order.

Refurbishing Old Country House Step 1 in this Work-in-Progress Dream

By Mike Lessiter posted on April 22, 2008 | Posted in Rural Lifestyle Market

When Rural Lifestyle Dealer interviewed George Dearborn, he had just finished installing new electrical wiring in a refurbished house on a 15-acre hideaway property he and his wife Beverly bought 4 years ago northeast of Ocala, Fla.

What Rural Lifestylers Want From You: A Tale of Two Customers

This 'tale of two customers' reveals the drawbacks of cookie-cutter sales approaches, since no two rural lifestyle buyers walking through your front door may ever be alike.

By Mike Lessiter posted on April 5, 2008 | Posted in Rural Lifestyle Market

This 'tale of two customers' reveals the drawbacks of cookie-cutter sales approaches, since no two rural lifestyle buyers walking through your front door may ever be alike.

What Rural Lifestylers Want From You: Joe and Mary Niebler

By Mike Lessiter posted on October 5, 2007

Seen from the entry to their barn, Joe and Mary Niebler are proud of their seven-acre suburban rural lifestyle "farmstead."

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.