John Dobberstein

John Dobberstein

John Dobberstein is the Senior Editor of No-Till Farmer, Strip-Till Farmer, and Cover Crop Strategies. He previously covered agriculture for the Tulsa World and worked for daily newspapers in Chicago, Milwaukee and St. Joseph, Mich. This is John's second stint with Lessiter Media, the previous lasting almost 13 years.

Contact: jdobberstein@lessitermedia.com

ARTICLES

Perspectives on the Rural Lifestyle Market

Kioti Tractor: Thriving as a Sole-Source Supplier

While major tractor manufacturers like John Deere, New Holland, AGCO and Kubota battle for global dominance and chase ever-elusive efficiency benchmarks, new faces are gaining a foothold on dealers’ lots throughout North America.
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From The Field

Think Like a Retailer

Earlier this year, we asked dealers to tell us what equipment is most popular with their hunting enthusiast customers.
Some rural lifestyle dealerships have expanded their retail offerings and are very good at selling these goods.
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Special Report

Rural Lifestyle Dealer's 2010 Mid-Year Business Trends & Outlook

The market for zero-turn mowers, rotary cutters and UTVs remains hot, and the picture is stabilizing for small tractors.
North American equipment dealers are confident that sales in the rural lifestyle market will remain stable or even increase over the remainder of the year, according to Rural Lifestyle Dealer’s 2010 Mid-Year Business Trends & Outlook.
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Dealer Profile

Rigg's Outdoor Power Equipment

Focusing on parts and service, this dealership has grown into a 4-location dealer network that hit $15 million in sales in 2009.
While many dealers believe selling iron paves the way to profitability, Tom Rigg has built a 4-store dealer network with $15 million in 2009 sales focusing on the “back side” of the business: parts and service.
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What Rural Lifestylers Want From You: Ken Kozminski

An equipment dealer helped printing executive Ken Kozminski acquire the equipment — and the confidence — he needed to enjoy his passion for hunting and the outdoors.
Ken Kozminski says it’s easy for equipment dealers who are good listeners to up-sell items to rural lifestylers: “People who are passionate about what they’re doing have a tendency to spend more money on the things they enjoy.”
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Market Focus

Hunt Clubs Feed Hunters’ Passions

The challenges club owners face with rough terrain and demanding customers creates an ideal opportunity for an equipment dealership.
The challenges hunt club owners face with rough terrain and demanding customers creates an ideal opportunity for an equipment dealership.
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