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Articles by John Dobberstein

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Season to Season: Building a Dealership’s Brand — Front to Back

Investing in a robust website and computer network is helping Zimmerer Kubota & Equipment improve its business intelligence and boost connections with its customer base.
By John Dobberstein posted on August 6, 2015 | Posted in Best Practices
Equipment dealerships are under more pressure than ever to maximize the electronic end of their business, as they work to turn customer inquiries into sales or find actionable trends within the sales data they collect.
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Season-to-Season: Zimmerer Kubota

Selling Opportunities with 'Buy Boards'

Many large, national entities have emerged that can serve as a lucrative link between equipment dealerships and government or non-profit customers.
By John Dobberstein posted on April 30, 2015 | Posted in Rural Lifestyle Market
If equipment dealers know where to look, there are number of cooperative-purchasing entities — some of them on a national scale — that can serve as a new source of purchase orders and equipment sales.
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Zimmerer Kubota

Season to Season: Cracking the Municipal Code

Zimmerer Kubota & Equipment turns little known ‘buy boards’ into a valuable resource for increasing equipment sales and service revenue.
By John Dobberstein posted on April 27, 2015 | Posted in Best Practices, Rural Lifestyle Market
When open spaces in north Texas start “greening up” in March, employees at Zimmerer Kubota & Equipment know it’s time to get ready — and here are some strategies they use to meet seasonal challenges.
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Season To Season: Zimmerer Kubota

By John Dobberstein posted on February 13, 2015 | Posted in Best Practices
With 5 locations in and around Fort Worth, Texas, Zimmerer Kubota serves a diverse array of customer segments, including small farmers, construction, municipalities and commercial lawn and turf customers. Having the look of a multi-store, full-service dealer network from the various departments, to the inventory and delivery trucks, to the computer and phone system is important to principal Sam Zimmerer.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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