Articles by Dave Kanicki

Brand Loyalty: Is It Dead?

By Dave Kanicki posted on June 6, 2011 | Posted in Best Practices, Dealership Marketing

If you can't change what you sell, you absolutely need to change how you sell it.

Raising Deer in Texas

By Dave Kanicki posted on April 7, 2011 | Posted in Manufacturer News

In the state of Texas, operating a deer farm isn’t something that’s taken lightly. Whether it’s a hobby or a job, raising deer requires a license. And according to Dr. Fred Turner, who operates an 850-acre deer ranch two hours outside of Dallas, the state of Texas requires that a deer breeder have a degree in biology.

What Rural Lifestylers Want From You: Turner Ranch

He’s willing to pay for the good attitude and great service his equipment dealer offers because they’re nice to his wife and willing to come to his ranch to maintain his equipment.

By Dave Kanicki posted on April 6, 2011 | Posted in Rural Lifestyle Market

By almost any definition, Dr. Fred Turner and his wife Cindy fit the profile of “rural lifestylers.

McCormick USA’s New CEO: ‘We’re Aiming to be a Better Tractor Company’

By Dave Kanicki posted on October 18, 2010 | Posted in Best Practices

Retooling the company founded by Cyrus McCormick in 1831 is going to take more than building great tractors. The company needs to take a new look at how it works with its dealers.

Rural Lifestyle Market Perspective: Mahindra USA

By Dave Kanicki posted on October 11, 2010

Interview with Mike Hilderbrand, Vice President — Marketing & Organizational Development, Mahindra USA, Houston, Texas

What Rural Lifestlyers Want From You: Walter and Rhonda Shealy

By Dave Kanicki posted on April 9, 2010 | Posted in Rural Lifestyle Market

The rural lifestyle dealer that took care of this math teacher when he was a "part-time" farmer will be his dealer as he turns his sideline into a full-time second career.

2008 Dealership of the Year - Little Tractor

By Dave Kanicki posted on October 6, 2009 | Posted in Best Practices

Getting into the tractor-selling business wasn't quite an accident for James Little, but to hear him describe how he transitioned from owning his own successful contracting business to opening an equipment dealership in 2000, you might think so.

How to Sell

All-Purpose Vehicles Opens Door to Consumer Retailing

Attractive to farm customers and consumers alike, ATV and UV sales are moving some ag dealerships to look like a cross between a motorcycle shop and a tractor store.

By Mike Lessiter and Dave Kanicki posted on October 5, 2009 | Posted in Niche Markets

Attractive to farm customers and consumers alike, ATV and UV sales are moving some ag dealerships to look like a cross between a motorcycle shop and a tractor store.

2009 Annual Business Trends and Forecast

Dealers Serving Rural Lifestyle Markets Face a Challenging Year

Like many other American industries in the current economy, equipment dealers will need to work to make things happen in 2009.

By Dave Kanicki posted on October 2, 2009

Like many other American industries in the current economy, equipment dealers will need to work to make things happen in 2009.

Dealers See Solid Prospects for Rural Lifestyle Markets

Despite a tough housing market, rural lifestyle equipment dealers remain optimistic about the potential for a good year for sales to hobby farmers and large property owners.

By Dave Kanicki posted on October 2, 2009 | Posted in Data & Forecasts

Despite a tough housing market, rural lifestyle equipment dealers remain optimistic about the potential for a good year for sales to hobby farmers and large property owners.

Current Issue

Rural Lifestyle Dealer

Checking in on the Rural Lifestyle Market

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.