Dealers says they are increasing the amount they spend on digital marketing and that digital marketing doesn't bring success on its own, but requires a targeted, content-driven approach.
Jack Zemlicka, managing editor of Precision Farming Dealer and technology editor of Farm Equipment, both sister publications to Rural Lifestyle Dealer, will deliver the opening presentation at the 2019 Precision Ag Symposium.
Rural Lifestyle Dealer caught up with Brittany Page from Ballweg Implement at the 2018 Dealership Minds Summit, hosted by Farm Equipment magazine. She comments on her own beginnings at the dealership, finding employees and marketing strategies. Ballweg Implement has locations in Waupun and Beaver Dam, Wis.
Bruce Novak is one of the owners of Martin Implement, which has 3 locations near Chicago, Ill. Rural Lifestyle Dealer caught up with Novak at the 2018 Dealership Minds Summit hosted by Farm Equipment magazine. He comments on the dealership's integrated digital marketing strategy.
Taylor Albaugh is marketing director with Wickham Tractor, which has 5 locations and is based in Fort Morgan, Colo.. Rural Lifestyle Dealer caught up with Albaugh at the 2018 Dealership Minds Summit sponsored by Farm Equipment magazine. Albaugh comments on several marketing initiatives she is undertaking, including integrating internal and external marketing efforts.
The Rural Lifestyle Dealer staff joined nearly 30,000 attendees at the 2018 GIE+Expo, viewing more than 450 exhibits. The number of exhibits and attendees set a new record again this year, showing the continued strength of the rural lifestyle market.
Sara Hey of Bob Clements International will present on the topic, "Are Your Marketing Dollars Producing Sales?" from 8-8:50 a.m., Thursday, Oct. 18, Dealer Resource Pavilion, during the 2018 GIE+Expo in Louisville, Ky.
Sara Hey of Bob Clements International will moderate a business management software panel from 8-8:50 a.m., Friday, Oct. 19, Dealer Resource Pavilion, during the 2018 GIE+Expo in Louisville, Ky.
Bob Clements of Bob Clements International will present on the topic, "Parts Department of the Future," from 9-9:50 a.m., Friday, Oct. 19, Dealer Resource Pavilion, during the 2018 GIE+Expo in Louisville, Ky.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.