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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Ranchland Tractor & ATV: Planning Succession

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s 2018 Dealership of the Year in the single-store category. David Holman, owner, comments on the steps he has taken to ensure for dealership succession, including working closely with General Manager Buford Wingate.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Ranchland Tractor & ATV: Achieving Strong Margins

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, shares how they are achieving good margins from powersports accessories, tractor attachments and outdoor power equipment.
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[Video] Wickham Tractor: Integrating External & Internal Marketing

Taylor Albaugh is marketing director with Wickham Tractor, which has 5 locations and is based in Fort Morgan, Colo.. Rural Lifestyle Dealer caught up with Albaugh at the 2018 Dealership Minds Summit sponsored by Farm Equipment magazine. Albaugh comments on several marketing initiatives she is undertaking, including integrating internal and external marketing efforts.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Ranchland Tractor & ATV: Driving Sales with Marketing Campaigns

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, handles most of the marketing for the dealership. He focuses on digital advertising, but has also found success with placing ads during talk radio programs.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Creating a Positive Dealership Culture

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, shares about the dealership’s culture of respect for each other and for customers.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Building Profitability in the Service Department

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, talks about dividing responsibilities, cross training and certifications. Jason Baker is service manager.
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2018 Dealership of the Year: Ranchland Tractor & ATV

[Video] Building Profitability in the Parts Department

Ranchland Tractor & ATV of Saucier, Miss., is Rural Lifestyle Dealer’s Dealership of the Year in the single-store category. David Holman, owner, talks about margins the dealership is achieving in the parts department and their goal for turning parts inventory.
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