Manufacturer News

Gravely Mowers to Turn the No. 43 Red at Darlington

Eric Almirola and the No. 43 Ford team plan to mow down the competition at Darlington (S.C.) Raceway this week with a new partner: Gravely Professional Mowers. The maker of commercial lawn and garden equipment will see its bright red paint scheme on the team's Sprint Cup Series car for one of NASCAR's most historic races - Saturday night's Bojangles' Southern 500.
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From the Desk of Michael Ellis

Your Dealership, Your Brand

How much thought do you give to how your dealership is perceived in the marketplace? More specifically, does your business have a well-defined brand in the local market and, if so, is it the identity you want it to have?
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