Industry News

Dealership of the Year 2011

Selling to the Commercial Cutter/Operator

In this video sponsored by Basic Software, Eric Schnelle co-owner of the 2011 Dealership of the Year award-winner S & H Farm Supply Inc. discusses his dealership's approach to selling to the commercial cutter and the commercial operator.
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Marketing Strategy: October 25, 2011

Special events can help increase customer traffic to your dealership. These days, getting the word out about your event has never been easier. In addition to advertising in local media, your dealership's web site and social media pages can provide a valuable opportunity to promote a new event at your dealership.
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ARIs GIE-Expo Booth a Forum for Consultation

ARI, a provider of technology-enabled services that help dealers, distributors and manufacturers in selected vertical markets increase revenue and reduce costs, is adopting a new approach to trade shows, with a stronger focus on education and voice of the customer, rather than immediate sales.
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