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RLD This Week
This Week

Rural Lifestyle Dealer's Best of the Web: April 18, 2023

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by ECHO.
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Mahindra to Launch New OJA Tractor Brand

Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced "OJA" as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. The name “OJA” is derived from the Sanskrit word “Ojas” which symbolizes Vitality, Energy & Strength.


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