This isn't a market that equipment dealers just "jump"? into. It takes focused marketing efforts and an "insider's"? connection to gain a foothold.

Yamaha continues to expand its all-terrain vehicle production in Georgia and could add as many as 400 jobs the next few years, it just announced.

John Deere announces the launch of the GreenFleet Loyalty Rewards program to offer benefits to devoted customers. The industry-exclusive program is designed to reward loyal John Deere customers and help them manage their equipment more easily and cost-effectively.

Country Clipper Mowers is proud to announce a new redesigned mower lineup for 2013 as the latest addition to its Zero-Turn Mower equipment. Delivering a unique operating experience, Country Clipper continues to innovate and deliver a machine that is easy to use and easy to service. All models are available with "Point and Go"? Joystick or Twin Lever steering options.

udy Altmaier has been named vice president and general manager of Exmark Manufacturing, based in Beatrice, Neb. She succeeds Rick Olson, who recently transitioned to vice president of The Toro Co.'s International Business.

Exmark has announced the winners of its third-annual Mow & Go with Hank Parker Sweepstakes.

The latest addition to ECHO's top-handle chain saw line-up is the CS-303T. This chain saw is based on our most popular and best selling top handle chain saw design and is ideal for the professional arborist, landscaper, or utility company.

Come July 27, 17 employees in Opp will be without a job after Thursday's announcement that the Ariens Company would close its manufacturing operation in the city.

When 30-year-old entrepreneur Lincoln Jore was in college, he started looking for ways to build better power tools. What resulted was a new gasless motor technology so versatile that it's used in everything from hedge trimmers to wind turbines. His tech uses copper-etched conductors embedded into a multilayer circuit board stator, which, when coupled with permanent magnets, allows for high torque at extremely high efficiencies. Recently, he founded CORE Outdoor Power to apply this technology to outdoor power equipment, creating a line that is powerful, noiseless, and emission-free. Read more: What Drives CORE's Quiet Gasless Motors - Popular Mechanics Follow us: @PopMech on Twitter | popularmechanics on Facebook Visit us at PopularMechanics.com

Lessiter Publications is pleased to announce the addition of Jamie Lara to its Ag Division as a Media Sales Representative.