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3 Reasons You Underestimate Risk

July 28, 2014 | Posted in Best Practices
Source: Srini Pillay, Harvard Business Review
In hindsight, many risks seem obvious. And when we do take the time to evaluate potential risks, there is often not much that is profound about them. Yet so many of us fall prey to unforeseen risks, believing that they came out of nowhere or that they could not have been anticipated. While this may be true in some cases, most of the time risk blindness occurs due to the way our brains are wired. Here are three reasons why we're blind to risk, and what we can do about it.
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Notable and Quotable: Adding Products Too Fast

July 28, 2014 | Posted in Best Practices
Read more of Steven DeRycke's response as well as other dealer responses to the question, "What factors do you take into considerations when deciding to add a new product or brand to your mix?" Their answers are featured in Rural Lifestyle Dealer's spring 2014 issue.
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A Tribute to Mervel Wood, Founder of Woods Equipment Company

July 18, 2014 | Posted in Manufacturer News
Mervel Wood, the last surviving founder of Woods Equipment Company, died Wednesday, July 16, 2014, in Rockford, Illinois. The employees of Woods Equipment remain ever grateful for the company roots imbedded by Mervel and his brothers nearly 70 years ago. Hard work, ingenuity, and a commitment to people remain at the core of the company's approach to business -- a living tribute to Keith, Leonard and Mervel.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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