Industry News

Dealer Profile: Hendershot Equipment

'Coming to Play Every Day'

Hendershot Equipment succeeds by relentlessly tracking leads, emphasizing its web site and doing the little things right – every time.
Hendershot Equipment succeeds by relentlessly tracking leads, emphasizing its web site and doing the little things right -- every time.
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Explaining Ethanol

Corn-based ethanol has become the additive of choice for oxygenated fuel in the U.S. While that’s good news for the environment and the nation’s path to energy independence, ethanol can wreak havoc on small engines.
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From the Field: 2011 Will Be A Good Year

It's appropriate that the annual product Showcase issue runs in the same issue as our 2011 Rural Lifestyle Dealer Business Trends & Outlook report. Dealers are anticipating a good year, and many are interested in taking on new categories and brands of machinery.
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Marketing Matters

You've Got Customers!

E-mail outreach can bring in the leads you need to make the sales.
Whether you’re selling doughnuts, dog houses or all-terrain vehicles, one axiom holds true: making good conversation ultimately leads to making good sales.
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Charter Software Announces New System for Smaller, Single Location Dealers

Charter Software Inc., a leading provider of business management system software for agricultural, construction and outdoor power equipment dealers, is pleased to announce the availability of ASPEN Lite, an affordable, streamlined version of their ASPEN business management system. This software is ideal for smaller, single-location enterprises needing a business system.
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