Industry News

Rural Lifestyle Market Perspective: Continued Growth is the Goal

The Husqvarna Group, with North American headquarters in Charlotte, N.C., is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. Our equipment offering includes products for both consumers and professional users. The Group's products are sold via dealers and retailers in more than 100 countries.
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How to 'Localize' Your Web Site & Improve Your SEO

There are several no-cost or low-cost ways to improve your web site's SEO ranking and make it easier for customers to find you.
With few exceptions, the customer base of most equipment dealerships serving the rural lifestyle market is local. Because they need the service that dealerships can offer or they want to establish a relationship with their equipment supplier, most customers prefer to stick with businesses that they know and that are convenient.
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How to Sell: Generators

Factory Training Connects Watts to Horsepower

Portable or stationary stand-by power generators can be a good fit for outdoor power equipment dealers because they already have the engine knowledge. The electrical side can be quite foreign, though. To help dealers and their technicians bridge the gap from horsepower to watts, many OEMs offer training programs.
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Dealership of the Year: S&H Farm Supply

Just north of the Missouri city of Springfield on Highway 13, a billboard tells travelers they're in "S&H Country." Part of a comprehensive marketing campaign, the slogan has helped make S&H Farm Supply's store near the state's third largest city more visible among large property owners, commercial cutters and hobby farmers.
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KIOTI Tractor Spotlights Equipements G. Gagnon as Standout Dealer

For more than 45 years, Equipements G. Gagnon, a multi generational family-owned and operated equipment dealership in Canada, has steadily grown their business to become one of the leading tractor and farm equipment distributors in Qubec. Founded in 1966 by Germain Gagnon, the dealership today is run by his sons Yvon and Jean. Equipements G. Gagnon's has become a popular dealership among tractor and farm equipment buyers because of their broad range of high-quality products and steadfast commitment to customer service.
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AGCO to Acquire GSI Holdings

AGCO, a worldwide manufacturer and distributor of agricultural equipment, today announced that it has agreed to acquire GSI Holdings Corp. (GSI) from affiliates of New York-based Centerbridge Partners, L.P. for $940 million.
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