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Explaining Ethanol

By Chad Elmore posted on February 10, 2011 | Posted in Manufacturer News
Corn-based ethanol has become the additive of choice for oxygenated fuel in the U.S. While that’s good news for the environment and the nation’s path to energy independence, ethanol can wreak havoc on small engines.
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From the Field: 2011 Will Be A Good Year

By Chad Elmore posted on February 9, 2011 | Posted in Manufacturer News
It's appropriate that the annual product Showcase issue runs in the same issue as our 2011 Rural Lifestyle Dealer Business Trends & Outlook report. Dealers are anticipating a good year, and many are interested in taking on new categories and brands of machinery.
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Marketing Matters

You've Got Customers!

E-mail outreach can bring in the leads you need to make the sales.
By Michael Turley posted on February 9, 2011 | Posted in Manufacturer News
Whether you’re selling doughnuts, dog houses or all-terrain vehicles, one axiom holds true: making good conversation ultimately leads to making good sales.
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Charter Software Announces New System for Smaller, Single Location Dealers

February 5, 2011 | Posted in Product Innovations
Source: Charter Software
Charter Software Inc., a leading provider of business management system software for agricultural, construction and outdoor power equipment dealers, is pleased to announce the availability of ASPEN Lite, an affordable, streamlined version of their ASPEN business management system. This software is ideal for smaller, single-location enterprises needing a business system.
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ARI Appoints New CFO

December 27, 2010 | Posted in Manufacturer News
ARI (OTCBB:ARIS), a leading provider of technology?]enabled services that help dealers, distributors and manufacturers in selected vertical markets enhance revenue and reduce costs, announced today that Darin Janecek has been promoted to Chief Financial Officer.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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