As our business model changed, I felt it was important to get the farm equipment signs off the building. They hindered us from people knowing we had homeowner and consumer products.

Steve Brown, owner of Browns Tractor & Turf, Everson, Wash., talks about reinventing his dealership and focusing on the rural lifestyle market. 

http://www.rurallifestyledealer.com/pages/In-This-Issue-Summer-2014-Dealer-Profile-Browns-Tractor-and-Turf.php