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Dealership of the Year

Big Valley Tractor: Challenges Unique to California

December 26, 2017 | Posted in Dealership Marketing

Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Rob Collins, sales manager, comments on the unique challenges the California farmer faces, such as air quality standards and labor issues.

Audit Finds $340 Million Turf Rebate Program Plagued by Poor Planning, Oversight

December 15, 2016 | Posted in Rural Lifestyle Market

Source: Los Angeles Times

The rebate program was a key element of California’s drought response. More than 46,000 applications were approved for a payout of $239 million.

From the Desk of Lynn Woolf

What If There Isn't a Spring Rush?

By Lynn Marcinkowski Woolf posted on April 20, 2015 | Posted in Dealership Marketing

The talk among dealerships this time of year is being prepared for the spring rush — assembling mowers, arranging indoor and outdoor displays, hiring staff, catching up on repairs and hosting open houses. The assumption is that because the calendar has flipped to April that customers are headed in to buy.

Notable and Quotable: New and Sharp Retail Inventory

June 2, 2014 | Posted in Dealership Marketing

Pauley Equipment started as a rental business and that expertise influences retail strategies at its three Southern California locations. Read more about Pauley Equipment in the spring issue of Rural Lifestyle Dealer.

Dealer Profile

Pauley Equipment Company: For This Dealer, Rental Drives Retail

Pauley Equipment started as a rental business and that expertise influences retail strategies at its three Southern California locations

By Lynn Marcinkowski Woolf and Kim Schmidt posted on April 8, 2014 | Posted in Dealership Marketing

Pauley Equipment started as a rental business and that expertise influences retail strategies at its three Southern California locations.

Hustler Turf Equipment Announces Distribution Change in California

December 3, 2013 | Posted in Manufacturer News

In an ongoing effort to better serve its authorized dealer network and grow its distribution, Hustler Turf announces that Power Trim Co. Inc. has been named the exclusive California Distributor for Hustler Turf Equipment. Power Trim will provide whole goods, accessories, parts, and customer service from their facility in Cypress, California.

Redefining the CSA

April 5, 2012 | Posted in Product Innovations

Source: By: Abby Tripp, Hobby Farms

A study performed out of UC Davis finds that some farmers subscribe to a broader definition to community-supported agriculture and that a whole new demographic is jumping in on the action.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.