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Dealer Profile

Martin Implement Devises New Rules of Engagement

The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.

By Gregg Wartgow posted on August 6, 2018 | Posted in Best Practices, Dealership Marketing

The dealership’s methodical approach to customer segmentation and customer service has it winning over everyone from general contractors and municipalities to landscapers and hobby farmers.

Great Ideas

Ag-Bag Forage Solutions Targets Customers through Email, Online Ads (Part 2)

Part 2 of this 2-part story featuring Ag-Bag Forage Solutions, a single-store, 7- employee dealership, examines other aspects of its digital marketing program.

By Lynn Marcinkowski Woolf posted on August 1, 2018 | Posted in Best Practices, Dealership Marketing

In Part 2, Jeremy Linder, marketing manager for Ag-Bag Forage Solutions, shares information about their email marketing program with Infusionsoft as well as how they use Google AdWords and Facebook advertising.

First-ever National Small Business Week Virtual Conference Announced

April 23, 2018 | Posted in Dealership Marketing

This year as part of National Small Business Week, April 29–May 5, the U.S. Small Business Administration and SCORE will host the first-ever National Small Business Week Virtual Conference. The first webinar starts today at 1 p.m. EDT.

Big Picture

Email Marketing Stats Every Business Owner Should Know

By Rural Lifestyle Dealer Staff posted on March 16, 2018 | Posted in Dealership Marketing

Source: Kimberly de Silva for Entrepreneur.com

For every $1 spent, email marketing brings in $44; for one of the highest ROIs of any marketing tactic.

Free eGuide

Dealer Marketing Strategies Volume 2

| Posted in Dealership Marketing

Now is the time to drive more business to YOUR dealership through more effective marketing.

Why Rural Lifestyle Dealers Need to Do More Online Marketing

By Lynn Marcinkowski Woolf | Posted in Dealership Marketing

About 80% of people are searching online first before making a transaction, according to experts at Signpost, a marketing software company.

Dealer How-To: Sosler’s Finds Success with Email Marketing

Ray Sosler III of Sosler’s Garden & Farm Equipment shares how his dealership is using email and text message marketing to increase sales.

By Lynn Marcinkowski Woolf posted on March 20, 2017 | Posted in Best Practices, Dealership Marketing

Ray Sosler III of Sosler’s Garden & Farm Equipment shares how his dealership uses email and text message marketing to increase sales.

Top Biz Trends Dealers can Leverage

By Lynn Marcinkowski Woolf posted on March 6, 2017 | Posted in Best Practices

Making better use of your subject matter experts is a top business trend for 2017.

5 Things Not to Do When Marketing by Email

Email marketing can be powerful and inexpensive when done right. Here are some common mistakes to avoid.

By Lynn Marcinkowski Woolf posted on October 31, 2016 | Posted in Best Practices

Email marketing can be powerful and inexpensive when done right. Here are some common mistakes to avoid.

ARI Offering Email Marketing Tips Webinar

August 26, 2016 | Posted in Dealership Marketing

The outdoor power equipment webinar is set for 3 p.m. Eastern on August 30 and the powersports webinar is set for Sept. 1, 4 p.m. Eastern. The webinars are free and will be archived.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.