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Season to Season

Williams Tractor: Maximizing the Impact of Seasonal Employees

Williams Tractor of Fayetteville, Ark., focuses on year-round staffing averages, finding and mentoring employees and rewarding extra effort.

By Mike Wiles posted on April 22, 2017 | Posted in Best Practices

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team shares its best practices related to service personnel in this second installment of the “Season-to-Season” series. These practices have enabled the dealership to avoid off-season drains on cashflow.

Williams Tractor: Location Gives Advantages

March 3, 2017 | Posted in Dealer News

The dealership has locations in Arkansas and Louisiana and expected to top $140 million in total sales in 2016.

Dealers ‘Sound Off:’ Doug Nord and Tim Berman

Two dealers share their thoughts on Big Box competition, service pricing strategies, brand loyalty, new products and more.

By Lynn Marcinkowski Woolf posted on January 28, 2017 | Posted in Best Practices

What’s on your mind? What keeps you up at night? What is right or wrong with the rural equipment industry? In this new series, “Dealers Sound Off,” dealers bring up issues related to those questions and our goal is to generate ideas from other dealers who may be facing the same issues.

Season-to-Season

Williams Tractor: Making the Sale

Williams Tractor of Fayetteville, Ark., shares strategies regarding margins, rental, marketing and more in the first installment of the 2017 ‘Season-to-Season’ series.

By Mike Wiles posted on January 28, 2017 | Posted in Dealership Marketing

One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.

Intimidator Planning $12 Million Expansion

September 20, 2016 | Posted in Manufacturer News

Source: Arkansas Online

The manufacturer of UTVs and Spartan zero-turn mowers will add more than 400 employees over the next four years and build a new manufacturing facility.

What Rural Lifestylers Want From You: Daniel Unruh

Catching Up with Jordan Sales & Service, 2009 Dealership of the Year

By Lynn Marcinkowski Woolf posted on August 6, 2016 | Posted in Dealer News, Best Practices

Jordan Sales & Service of Post Falls, Idaho, was just 3 years old when it was named Rural Lifestyle Dealer’s Dealership of the Year in 2009. Today, the company is celebrating its 10th anniversary — the same milestone as Rural Lifestyle Dealer — and the fourth generation is now working in the dealership.

What Rural Lifestylers Want From You

Looking for a ‘Helping Hand’

Retiree Daniel Unruh relies on two sets of equipment to maintain his home and recreational properties — and one reliable dealer.

By Lynn Marcinkowski Woolf posted on August 6, 2016 | Posted in Rural Lifestyle Market

Daniel Unruh and his wife, Patty, live the rural lifestyle, both at their home property outside of Spokane, Wash., and a recreational property in nearby Priest River, Idaho. The retired couple needs equipment to help with maintenance, improvement projects and reduce manual labor. Unruh has worked with several dealers over the years, but Jordan Sales & Service of Post Falls, Idaho, has won him over.

How to Sell: Expanding into Construction with Skid Steers

Specialize your approach to sales and service to successfully sell skid steer loaders to the construction market and related segments.

By Mike Wiles posted on April 18, 2016 | Posted in Niche Markets

In Rural Lifestyle Dealer’s 2017 Business Trends and Outlook Report, more than 31% of respondents said they planned to add skid steer loader products to their portfolio this year. That decision may not be surprising with many economic indicators showing a strong homebuilding market.

Bad Boy Announces First ATV

February 11, 2016 | Posted in Product Innovations

Two models are offered: Onslaught 550 4x4 EFI and the Onslaught 550 4x4 EFI EPS with electronic power steering.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.