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Dealers Report Higher Outdoor Power Equipment Scores & Higher Satisfaction in 2024

Grasshopper & Wright Mfg. dominate NAEDA dealer-manufacturer rankings of OPE OEMs

By Mike Lessiter posted on August 5, 2024 | Posted in Manufacturer News, Niche Markets

Outdoor power equipment (OPE) manufacturers improved their year-over year dealer satisfaction scores in 2024.

Guest Blog

Bring Back the Classics: Veteran Insights on John Deere and 1980s Business Strategies

By Brad Barefoot posted on July 1, 2024 | Posted in Best Practices, Dealership Marketing

There is an old saying: "You can't be everything to everybody." I've worked in the agricultural/outdoor power equipment industry all my life. I was a Toro, Wheel Horse, and Lawn-Boy dealer.

Press Release

Stihl Increases Share of Overall Sales From Battery Products

April 23, 2024 | Posted in Manufacturer News

Stihl was able to increase the share of sales from battery-operated tools to 24% — up from 20% in the previous year

Construction Starts at New Stihl Production Facility in Romania

April 11, 2024 | Posted in Manufacturer News

The international manufacturing network, which features production operations spread across seven countries on four continents, is expanding to include another key location in Europe.

Stihl Announces Eric Bjorling as New Vice President of Marketing

January 29, 2024 | Posted in Manufacturer News

Bjorling joins Stihl from Trek Bicycle Corporation in Waterloo, Wis., where he spent over 18 years in various marketing leadership positions, including serving as the director of brand marketing.

Stihl CEO: Professional Battery-Powered Wheeled Goods Market Will Take a ‘Long Time’ to Develop

By Ben Thorpe posted on November 3, 2023 | Posted in Manufacturer News

In an interview at Equip Expo 2023, Stihl President and CEO Chris Keffer said he believes the market for battery-powered wheeled equipment for professional users will take a “long time” to develop.

OPEI Names Three New Board Members

October 31, 2023 | Posted in Manufacturer News

The three new Board members are executives from Stihl, Briggs & Stratton and Ryobi.

5 Dealer Takeaways From Equip Expo 2023

By Ben Thorpe posted on October 20, 2023 | Posted in Event Coverage

Rural Lifestyle Dealer editors were on the ground at this year's Equip Expo in Louisville, Ky. These are their top takeaways from the show.

Stihl Reports Slight Revenue Decline, Announces Future Investments

September 21, 2023 | Posted in Manufacturer News

In a Sept. 13 release, Stihl stated the company had generated revenue of 3.84 billion euros in the period from January to August 2023, a 1.5% year-over-year decline.

NAEDA Establishes National OPE Dealer Council

August 1, 2023 | Posted in Rural Lifestyle Market

The Council, comprising 13 OPE Dealer Members and NAEDA staff, aims to address key issues affecting OPE dealers and provide solutions to improve advocacy, communication and education for dealers.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.