Articles Tagged with ''big box stores''

Are You Competing with Tractor Supply Co.?

Despite its name, Tractor Supply Co. (TSCO) doesn’t sell much in the way of agricultural equipment. Unless a rural lifestyle equipment dealer is into selling products for livestock and pets, truck hardware and seasonal products like lawn and garden items, gifts and toys, TSCO isn’t directly competing for customers who want to purchase farm machinery.
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From the Field: What if Service is Viewed as a Commodity?

Rural lifestyle equipment manufacturers selling in big box stores is becoming more common. However, that doesn't lessen the blow when it's one of your manufacturers entering the large retailer arena for the first time or expanding on what they already sell. No more is it just lesser quality equipment available at large retailers, but the same machines you sell.
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From the Desk of Michael Ellis

A Simple Gesture Can Earn More Business

It's probably been 20 years or so, but I still remember it vividly. I had just bought my first car and a few days later in the mail I received a note from the dealership along with a small tin of chocolate covered peanuts thanking me for the purchase.
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From the Field

Send in the Specialist

Unlike the professional farmer, who often walks into the dealership knowing exactly what he needs and what he wants to pay, the rural lifestyler may know only that he or she needs "some equipment to finish a job this weekend." Upon entering an equipment showroom, it's likely that these consumers will have no idea what type of machinery is available to help them get the job done.
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